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Welcome to our selection of great stories and fashion trends for the nex few months of the week. On this section you will be able to read and connect to stories that have been carefully selected to provide you with great knowledge and awareness about the fashion world. We hope that with this information you will be able to benefit by knowing what is going on within one of the most dinamic industries: The industry of fashion and clothing, and therefore have better purchasing decisions for your store in terms of colors, styles, brands and much more. Enjoy!
  
What about H&M?
Trendy shoppers are all about fast fashion these days.  From the success of stores like Forever 21and H&M, cheap, fast and trendy clothing are huge right now.  H&M has been a top leader in this category.  H&M (Hennes & Mauritz) is a Swedish company that emerged into the American market in March 2000. Based in Stockholm, H&M has been around for 58 years and continues to rise in popularity. 

H&M currently has more than 1,500 stores in 28 different countries and has more than 60,000 employees.  New stores continue to pop up all across America

H&M has made a niche in the market, and offers clothing for men, women and children.  And unlike most cheap chic clothing stores, H&M comes up with their own designs rather than copying off designers.  H&M has also found huge success in adding celebrity designers like Chanel's Karl Lagerfield and Stella McCartney to design clothes to be sold in the store.  Lagerfield's pieces sold like hot cakes. 

H&M clothing highlights the new trend in fashion since recent years.  With different styles, more fashion forward looks and catering to a more knowledgable shopper, H&M is perfect for today's fashion world.  Now more than ever, shoppers are wanting the style they see on the runway as soon as they can get to the store after the fashion show.  Pairing cheap looks they can nab at H&M with a Prada purse and Manolo Blahniks has become the norm. 

 

 

H&Mhas recently been in the news for good things, which is a big difference compared to other companies in their market.  In February, H&M announced they would stop buying merino wool that was being taken from sheep in Australia that were being subjected to what is called mulesing.  H&M also recently announced the addition of an organic cotton collection. The line has been in stores since March, and includes jeans, t-shirts, dresses, and maternity wear.

 

H&M also joined team with The Sims software, designing clothes for The Sims 2 H&M Fashion Stuff.  With The Sims 2 H&M Fashion Stuff, people can dress The Sims in outfits taken from actual H&M designs.  With this software, people can even design their own store with mannequins, clothing racks, cash registers and fitting rooms.  

 

Another exciting transformation H&M has began to make is the change into online shopping.  H&M began retailing on the Web in Germany and Austria in 2007 and may expand into the U.K. within a year”, Kaupthing analyst Aasa Mossberg said.  We can only hope that online shopping will be available in the US in the near future. 

 

 

 

 

 Pieces from H&M’s new organic line 

             

           

 

 

 

 

The Sims 2 H&M Fashion Stuff software

 
Forever Forever 21!
 

Forever 21has burst into the retail scene as a leader in cheap chic clothing.  As many young women in the U.S. know, Forever 21offers a variety of fashionable clothing at affordable prices.  Bright colors and bold prints are noticeably present throughout the stores.  With tops around $20 and dresses around $30, having trendy clothes has become affordable for any income.

 
Forever 21has been growing exponentially around the world since its start in 1984.  Founded by Don and Jin Chang, Forever 21can be found in cities from Los Angeles to New York City and anywhere in between.  The Changs, who immigrated from South Korea, opened their first store, Fashion 21, on Figueroa Street in downtown Los Angeles.  The store was small and the clothing was targeted toward schoolgirls, but it proved to be successful and the Changs were able to expand.  Since then, they have opened a new store every six months.  They changed the name to Forever 21 in 1985. Later, they bought out Gadzooks for $33 million. Today, Forever 21 operates more than 400 stores in the US, Canada, Singapore, Malaysia, Jordan and the United Arab Emirates and sales have grown to more than $1 billion.
 
Forever 21’s main competitors in the industry include H&M, Wet Sealand Charlotte Russe.  Forever 21has the edge over these stores by having much larger stores which are usually around 25,000 square feet.  Also, they are able to cater to a much larger market, targeting to the whole family rather than just focusing on younger women.  The other branches of Forever 21are able to target a larger demographic by creating new stores offering different types of clothing.  XXI Forever has fashionable moderately priced clothing for both men and women.  For Love 21 is a store with all accessories and shoes.  Heritage 1981 offers an earthier feel with men’s and women’s clothing.  Twelve by Twelve, their newest addition to the Forever 21 chain, offers vintage inspired looks with prices slightly higher than Forever 21.
 
The expansion and success of Forever 21is no surprise to regular customers of the store.  Shoppers flock to the store to check out the new clothing that comes in daily.  Also, designer looks pop up in stores within weeks of hitting the runway.  Although the store does not have any of their own designers, their design merchants are responsible for the looks that show up in stores.  Getting designer outfits for bargain basement prices has had an impact on the fashion industry.  Designers ranging from Diane Von Furstenberg to Gwen Stefani have sued Forever 21 for copying their designs.  However, currently there are no laws protecting clothing design from being copied.  Finding designer looks for less has been a growing trend in recent years, and Forever 21 has been at the forefront of the controversy.
 
Controversy is nothing new to the Forever 21 company.  In 2001, factory workers were unhappy with working conditions and payroll.  However, the lawsuits were dropped when Forever 21 paid back their wages.  Also, in 2004, Forever 21 stopped selling products with animal fur after getting pressure put on them from PETA.
 

 

 

The Diane Von Furstenberg “Cerisier” dress priced at $325 and

Forever 21’s “Sabrina” smock dress priced at $32

 
As for now, it looks like Forever 21 is here to stay.  Their growth and success have heavily outweighed their setbacks, and their popularity continues to rise.  As long as people like to pay less to look great, Forever 21 will always have a niche in the market.
 
 
 
News

Gucci joins the UN

Fashion house Gucci will stage its fundraising fashion week party at the United Nations' (UN) headquarters in New York.

This will be the first time the grounds of the building on the edge of the East River have played host to a fashion event.

Due to take place on February 6th, the fundraising gala will celebrate the launch of Gucci's new flagship store on Fifth Avenue and, with help from Madonna, will generate support for Malawi.

Already set to be one of the key events of New York Fashion Week, the party will be staged on the North Lawn of the UN building and will include live performances from Alicia Keyes, Timbaland and Rihanna.

Madonna's involvement in the Gucci party was announced last month. The star, who adopted a son from Malawi earlier this year, will host the event alongside Gucci's creative director Frida Giannini and a series of other celebrity UNICEF sponsors.

Giannini recently announced that she has designed a limited edition range of eight exclusive accessories which will be launched on August 8th next year to coincide with the opening of the Beijing Olympics.

2007: THE YEAR IN FASHION

 

Baby, It's a Wild World

We think the fashion world was a bit off-kilter in 2007, but don't take our word for it. Sitting down to lunch with the Financial Times earlier this year, François-Henri Pinault got out his crystal ball. "We are entering what I think is an age of irrationality and return to fantasy—and luxury is a part of that," said the chief executive of PPR, whose holdings include the Gucci Group. "We are at the beginning of a social trend, change in values that could go on for years—the age of rationalisation, after all, lasted for more than a century." Monsieur Pinault knows from fantasy. This year he achieved a quintessential male one, becoming engaged to one of the world's most beautiful movie stars, Salma Hayek. The couple welcomed their first child, Valentina Paloma, in September.

The Coming of the X-Frocks

 

THE fashion shows have ended, editors are returning to life without room service and you’re wondering what you’re going to wear today. Hydrangea prints the size of, well, a hydrangea are very far from your thoughts. You have to start basting the Thanksgiving turkey — now. You have no time to consider a Richard Prince joke bag. Isn’t he at the Guggenheim? Who is Alber Elbaz? Who is Dries van Noten? You have exactly 68 shopping days until Christmas.

Faced with the task of selling billions of dollars’ worth of clothing and accessories, the fashion industry has to work very hard to get your attention. You might decide to buy a flat-screen television instead of a $7,000 Alexander McQueen sequined dress that shows a portrait by Steven Meisel beaded in gold or a pair of Marc Jacobs shoes that are supposed to look a size too small. A wired populace demands wild ideas.

In a sense, the front-rank designers, stars like Karl Lagerfeld and Nicolas Ghesquiere of Balenciaga, have to row for the rest of the industry. Mr. Lagerfeld may not be the first designer to think of turning an epaulet down on a jacket sleeve, but that he did it for Chanel, and in denim, is enough for the copy kings. Mr. Ghesquiere’s flower ensembles violate every rule about wearing prints: too loud, too big, too much like Aunt Peg’s Florida room.

But if no rule is broken, how would we know it’s fashion?

The spring collections in New York and Europe produced an amazing variety of trends: bold floral prints, intense color, jackets with peaked or rounded shoulders, transparency, and play clothes like jumpsuits and smock dresses with casual blazers.

What links all these ideas, though, is a taste for an extreme point of view. Even the jumpsuits are done in extreme shapes, particularly those by Stella McCartney and the English label Preen; Yves Saint Laurent makes a version in sweatshirt fleece.

Last spring, designers soaked their collections with bright color; now the palette looks violently bright, with livid pinks, siren yellows and deep, airline shades of blue. At Jil Sander, the designer Raf Simons treated color as a conceptual project, using two or three shades in combination to heighten the feeling of being drenched in color. Used on layers of tulle or gossamer silk, the effect also helped him mute qualms about transparency.

Mr. Ghesquiere’s jubilant prints of roses and peonies astonished even the fashion pros, perhaps because, in spite of their romantic associations, the prints seemed to spring from a hard nature. They have muscle, just as the curving lines of the Balenciaga outfits are clear and precise. By contrast, the sweet prints of Junya Watanabe seem normal to us , while the blown-up flowers of Mr. van Noten, Carolina Herrera and 6267, a relatively new label from Milan, look right.

As David Wolfe, the creative director of the Doneger Group, which advises the industry on trends, said, “If they’re not done in an extreme shape, they’re going to look like old prints.” Think of it another way: If you think your dress decisions no longer clearly indicate good taste or bad taste, you’re right. You and Aunt Peg finally have something in common, even if you don’t know what.

Much of fashion, like contemporary art and music, is addicted to extreme ideas, to an energy that doesn’t feel particularly intellectual. It just is, like the action of a pornographic movie. Rei Kawakubo of Comme des Garçons tried to suggest the confusion of culture, while Mr. Jacobs, it seemed to me, wanted to suggest the experience of contemporary fashion — specifically, the two-way-mirror effect of the runway, where you are the watcher and the watched, at once in the picture and outside it.

It becomes much harder, then, to see a logic and charm in the classical dresses at Bottega Veneta and Fendi, with their Grace Kelly lines, or in the cool austerity at Saint Laurent, where many of the shapes — the day skirts, the jewel-tone silk dresses and cotton blouses — subtly employed asymmetry. As Mr. Wolfe pointed out, with a laugh, such designs “are too directional for people to wear.” They’re not noisy enough.

So for now, fashion is in an insistent, suprapersonal mode. The most obvious expression of this is in the tailoring of jackets. For spring, shoulders extend away from the body, either up or out. The difference is significant enough that it seems as if the wearer is asserting herself beyond her physical space.

At Balenciaga, shoulders of tops rise into stiff peaks or explode into fuzzy pompoms of fabric. The Belgian modernist Martin Margiela takes his high, sharp blades of last season — a popular look on the Paris streets — and extends them even farther from the natural shoulder line. Chanel’s epaulets have the same effect.

Of course, one message is, “I’m important — coming through!” But tailoring has found an audience among young people, men and women alike, and many of the new spring shapes — the soft blazers at Stella McCartney, the vests at Proenza Schouler, the flouncy styles at John Galliano— are meant to convey a younger attitude. As Stephanie Solomon, the fashion director at Bloomingdale’s, said: “It’s a new signature that defines youth. It’s not the same old look from the old guard.”

Clothes in transparent fabrics, often in layers with undergarments exposed, received a lot of play during collections, beginning with Mr. Jacobs’s stripped-down evening gowns and Narciso Rodriguez’s more subtle veiling of black chiffon over simple lavender silk dresses. The most artful statement came from Mr. Simons, who opened the Jil Sander show with an outfit covered in a cocoon of silk tulle.

Yet apart from a few cries from retail executives (“too many nipples”), there was little objection to transparency. “Veiling might be a better word than transparency,” said Michael Fink, the fashion director of Saks Fifth Avenue, noting that the effect was, for the most part, just that — an illusion of bareness. “Very little was vulgar,” he said.

Nonetheless, the trend means you’ll see even more frank displays of lingerie next summer; this being fashion, one trend begets another. Mr. Wolfe suggests that television shows like “Mad Men” might be behind the erotic interest in bras and so forth. “Sex is certainly not a new game,” Mr. Wolfe said. “But it always seems to work.”

Finally, if you’re not completely riveted to someone’s bra straps or dodging her shoulder pads, you might give a glance to her footwear. Shoes have become extreme statements in their own, dominating handbags. Much of the radical design is concentrated on the heels, with Surrealist collapsing heels at Marc Jacobs, Art Nouveau-inspired flowers at Prada, and metal fretwork at Fendi.

Magnificent Marimekko Patterns at H&M This Spring

H&M's designers have created a beautiful collection with Marimekko's popular patterns from the 1950s, 1960s and 1970s for the summer 2008. The collection of some 50 products will be sold in H&M's stores on all 28 markets from April 2008.

The collection, which has a graphic overall look, will comprise airy summer favorites such as wide 70s dresses, tunics, skirts and shorts for women. For men there will be classic summer shirts and shorts. There will be some items for children as well and all comes with accessories to match.

'Our design team has long admired Marimekko's vivid prints and colors. When our designers came up with the idea of creating a collection with Marimekko prints, it felt natural and just the right time. The summer collection 2008 will be joyfully fresh like a vitamin injection,' states H&M's head of design Margareta van den Bosch.

H&M is one of the trendiest and most successful fashion houses in the world. I see a great value in our co-operation. I believe that it will enhance Marimekko's international recognition among young and fashion-conscious consumers, 'says Kirsti Paakkanen, President of Marimekko.

Marimekko is a leading Finnish textile and clothing design company that was established in 1951. The company designs, manufactures and markets high-quality clothing, interior design textiles, bags and other accessories under the Marimekko brand, both in Finland and abroad.
 
Wholesale clothing companies will reflect all this styles and fashion trends probably by mid 2008. All these is expected to be reflected in wholesale clothing, wholesale apparel, wholesale junior clothing, wholesale junior clothes, trendy wholesale clothing, womens wholesale clothing and clothing in general.
 
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